I created a spec ad introducing a new concept for Apple Calendar: Swimlanes. While typically used in project management software, I adapted them for personal calendars to make scheduling more intuitive. Unlike most spec ads that reimagine existing features, this piece explores how Apple could expand its product with a fresh, original idea.
I created all motion graphics by hand; no templates were used. The only borrowed material is the music and Apple's UI
Patagonia Photo Shoot Spec Ad